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Marketing and Sales Alignment…why does it matter – Business Intelligence Info

Submitted17hours30minagobycheryl。

nichols@。

Byintegratingsalesandmarketingdata,bothteamscanbenefitfromdeepercustomerinsightshelpingeveryonebecomemoreproductive?

UsingMarketingCRMtechniquessoundsasthoughitoverstepsthetraditionalboundarybetweensalesandmarketing。

However,salesandmarketingalignmentbringsbenefitstothebusinessasawholewhichcannotbeignored。

Herearejustafewofthosebenefits…

ImprovedDataSharing

Two-waydataflowthankstosalesandmarketingalignmentensureseveryoneunderstandsyourcustomers,regardlessofpipelineset-up?

ShareddatainanintegratedsalesandmarketingCRMsystempreventsthecreationof“silos”–datathatiskeptwithinbusinessunits,inaccessible,unsharedandfrequentlyinaccurate?

Datasharingbetweensalesandmarketingbusinessunitspavesthewayforgreaterdataaccessacrossthebusiness?

“It’stheintegrationofmarketingautomationwithCRMwhichcreatesacompleterevenuepictureandprocess。

”–DebbieQaqish,destinationcrm。

com

BetterUnderstandingofCustomers

IntegratedsalesandmarketingCRMsystemsprovideleadreturnfunctionality,allowingthesalesteamtoreturnaleadtothemarketingdepartmentforfurthernurturing?

Customersegmentationbasedonpreferencesandpurchasehistorycancreatefinelytunedmarketingcampaigns?

Historicalrecordsofpreferences,purchasesandcommunicationsallowforpersonalisedserviceofferingsinfuture?

Tailoredservicesfosterbetterrelationshipswithcustomers,helpingtocreategreaterbrandloyalty。

“Theprimaryreasondrivingourcompanytointegratesalesandmarketingeffortsistohavemarketingdeterminewhoourtargetcustomersshouldbesowecanempoweranddirectoursalesteamtofocustheirattentiononthoseopportunities。

”–Curtisfisher,CEO,ProContent。

EnhancedAutomationCapabilities

Knowingandunderstandingcustomersallowsforthecreationofautomatedpipelinetriggersandmovesprospectsalongthesalespipeline。

Automatingsalesandmarketingfunctionsfreesstafftofocusonactivitieswhichrequireahumantouch。

Automatingsalesandmarketingfunctionsoftenpreventsleadsfromgoingcoldandpotentialsalesbeinglost。

“36%ofbest-in-classcompaniesusesalesautomationtechnologies,buttheindustryaverageisjust27%。

”–SalesandMarketingAlignment:TheNewPowerCouple,AberdeenGroup。

Takeaways:Whatdoyougetfromcloserintegration?

Closerintegrationbetweendepartmentsallowsyourbusinesstoshareknowledgeandexperiencetoprovideabetterservicetocustomers,neworexisting。

Keepingcustomershappyiscrucialifyouaretogeneraterepeatbusiness。

CombiningsalesandmarketingCRMalsohasademonstrablepositiveeffectonyourcompany’sbottomline:

“Best-in-classbusinessesthatintegratesalesandmarketingfunctionnoteda20%averagegrowthinannualcompanyrevenue。

Theindustryaveragewasjust7%averagegrowth。

Theworstperformingthirdofbusinessrecordeda4%averagedeclineinannualrevenue。

”–SalesandMarketingAlignment,AberdeenGroup。

FindouthowyoucanalignyourmarketingandsalesteamswithMarketingAutomationCRM。

DownloadoureBooknow?

Recommendedarticle:Chomsky:WeAreAll–FillintheBlank。

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Kolkata Knight Riders vs. Delhi Daredevils – IPL value betting

Match428:00pmlocaltimeonThursday,May7,2015atEdenGardens,Kolkata

KolkataKnightRiders$1。

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DelhiDaredevils$2。

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ThursdaynightsclashbetweenKolkataKnightRidersandDelhiDaredevilspitsoneofthetitlecontendersagainstasidedesperatetokeeptouchwiththetopfour。

KKRsdefenceoftheir2014IndianPremierLeaguecrownhasbeenahitandmissaffairtodate,asonlyoncein10fixtureshavetheymanagedtwoconsecutivevictories。

Despitethatupanddownform,TrevorBaylisschargesaresittingprettyinoutrightthirdontheIPLtableaftertheirresounding35-runvictoryoverSunrisersHyderabadonMonday。

Havingpostedasolidbutunspectacular167,theKolkataattackgotofftoaperfectstartasUmeshYadav(2/34)dismissedNamanOjhaanddangermanDavidWarnerinhisfirstover。

SunrisersfoughtbackthroughMoisesHenriques,butAndreRussell,PiyushChawla,JohanBothaandtheevergreenBradleyHoggkilledthecontestwithsomeverytightbowlingasHyderbadscrapedtogetherjust132from20overs。

Itwasanotherimpressivedisplayfrom44-year-oldHogg,whoseleft-armwristspinhasnowproducedeightwicketsinfourmatcheswhileconcedingonly6。

2runsperover。

TheAustralianveteransformisverymuchasilverliningforKolkata,ashemightnothavefeaturedatallthisseasonhadSunilNarinesoffbreaknotbeenbannedbytheBCCIlastmonth。

Asitstands,however,theWestIndianhasntplayedintheIPLTwenty20sinceApril22andcouldwellmisstheremainderofthecampaign,ashefacessuspensionshouldhisstockballbecitedagain。

Meanwhile,DelhiDaredevilswillbehopingthelikesofImranTahirandAmitMishracanconjureafewdemonsoutofwhatlookstobeaprettyslowtrackatEdenGardens。

JPDuminyscrewwilltakeeverybitofhelptheycangetastheylooktokeeptheirIPLplayoffhopesalive。

Althoughmuchimprovedfromadeplorable2014seasoninwhichtheyfinishedbottomwithjustfourpoints,Daredevilsremainwedgedinthelowerhalffollowingback-to-backdefeatsagainstRajasthanRoyalsandMumbaiIndians。

Butwithfourgamesremainingintheleaguephaseandonlyacoupleofpointstomakeuponfourthposition,thecapitalfranchisewillberightinthemixfortheIPLknockoutroundsiftheycandothejobinKolkata。

AndwhileDelhiwerewellbeatenbyMumbaiintheirlastfixture,therewasonebigplusintheformofYuvrajSingh。

Havingstruggledforrunssincehisbig-moneymovetothecapital,Yuvrajwastheshininglightwith57from44ballsinwhatwasotherwisearatherordinarydayfortheDelhibattingorder。

HeadcoachGaryKirstenwillwantmoreofthesamefromhismarqueemanastheDaredevilslooktoreversetheoutcomeoftheirlastmeetingwithKKRasix-wicketdefeatonhometurfattheFerozShahKotla。

Possibleteamselections

KolkataKnightRiders:GautamGambhir(C),RobinUthappa,ManishPandey,YusufPathan,AndreRussell,JohanBotha,SuryakumarYadav,PatCummins,BradHogg,PiyushChawla,UmeshYadav

DelhiDaredevils:JPDuminy(C),MayankAgarwal,ShreyasIyer,YuvrajSingh,AngeloMathews,KedarJadhav,SaurabhTiwary,NathanCoulter-Nile,AmitMishra,ZaheerKhan,ImranTahir

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KKRserraticformmakesthemoneofthemostdifficultIPLteamstobackthisseason。

ThespinnerswillsurelyplayakeyroleonthenotoriouslyturnyKolkatawicket,soitmightcomedowntowhetheryouthinkHoggorTahirwilldothemostdamage。

Thematchbattingmarketsarenteasytopick,either,asthetopthreeofDuminy,IyerandAgarwalrankamongDelhisbetterperformersin2015。

FactorinKnightRidersapparentinabilitytoputtwowinstogether,andyouwouldntbeatotalfoolforbackingDaredevilstogetuphere。

AndwhenyouconsiderDelhihaveclearedthefence18timesmorethanKKRthisseason,theylookagoodvaluebetformostmatchsixesaswell。

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Hemighthavefailedlasttimeout,buttheWestIndianisarealgame-changerforKolkata。

Hesitsthirdintheteamsscoringchartswithaveryhealthystrikerateof194。

1,andrecentoutingsshowthatGambhirisntafraidtothrowhimuptheorder。

Wereckon$9oddsoffergreatvalueforaguywhohaspassed40infourofhisseveninningsinIPL2015。

DaredevilsShreyasIyer($4。

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JPmaybethego-toguy,butasoftenasnothispartnerincrimehasbeenDelhis20-year-oldopener。

With17sixesfromhis10innings,onlyBrendonMcCullum(18)hasclearedtheboundaryropemoreoftenthanIyerthisseason。

WelikehimatslightlybetteroddsthanDuminy($3。

75)。

BestIPLoddsfortopteambowler

KKRBradHogg($4。

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TheelderstatesmanoftheKolkatasquadhasgonefrombench-warmertoindispensableassetinthespaceoftwoweeks。

IntheentireIndianPremierLeague,onlyMitchellStarcofRoyalChallengersBangalorehasabetterstrikeratethanHoggs10。

5ballsperwicket。

TheWestAustralianhasbeenveryeconomical,too,soheshouldbearealhandfulatEdenGardens。

DaredevilsImranTahir($4。

00atBet365。

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Afterablisteringstarttotheseason,Tahirhasgonewicketlessinhislastthreeappearances。

TheKolkataconditionswillsuithimtoatee,however,sotherecanbenoexcusesonThursdaynight。

Ifyoufancytakingonsomelongerodds,part-timerDuminy($6。

50)isaprovenpartnershipbreakerwitheightwicketsfromjust14oversthisseason。

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Saturday,May9

KolkataKnightRidersvsKingsXIPunjab

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Sunday,May10

MumbaiIndiansvsRoyalChallengersBangalore

ChennaiSuperKingsvsRajasthanRoyals

Sharethisposton:Previouspost

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HOU Rockets – GS Warriors betting preview 7 May

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6,2019at18:32GMT+3inEditor`spicks|0Comment|382ViewsShareTweetTheHoustonRocketswillhosttheGoldenStateWarriorsonMondaynightinGame4oftheWesternConferencesemifinals。

TheRockets(4thseed)managedtostealGame3athomeovertheweekend,afterlosingthefirsttwoinOakland,sotheyarenowdown2-1andfaceanothermustwingametonight。

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TheWarriors(topseed)got46pointsonSaturdayfromKevinDurant,butnotmuchelsefromtheirotherguysespeciallyfromStephCurryandthebench。

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Teamnews:DanuelHouseisquestionablefortheRockets,whiletheWarriorscontinuetomissDemarcusCousinsandDamianJones。

StephCurryhasbeensurprisinglyquietinthelastfewmatchesintheseplayoffs,andespeciallyonSaturdayhewasdisastrousshooting7for23fromthefield。

Thesecondhalfinparticularwasprobablytheworsthalfofbasketballheeverplayednotonlydidhemisseverything,buthealmostlookeddrunkordruggedonthecourtpickingupsillyfouls,missingdefensiveassignmentsandmissingsomeshockingshots,includinganopendunkincrunchtime。

WhileCurryisplayingafterdislocatinghisfingerinGame2,thatshouldnotbeaproblem,asit`shisnonshootinghandandnotsuchabadinjury。

Game3mightwellbeawakeupmomentforSteph。

WhilehehasbeenOKwithlettingDurantdominatewhentheRocketswerewinning,nowhisperformancecosthisteamagame。

SurelyyouwouldexpectCurrytobouncebackaftersuchadisastrousoutingandshutthecriticsupandheisfacingalotofcriticismrightnow。

The24,5pointlineisthelowestCurryhadinalong,longtime。

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Curryshouldhaveabouncebackgamehere,that`swhatyouwouldexpectfromaplayerofhiscaliberafterahorribleshowinginthepreviousgame。

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Hopefullytonighthewillnotgetintofoultrouble,whichhasbeenabigproblemforhimintheseplayoffs,andoneofthereasonsforhisdecreasedscoringaverage。

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